Built for busy couples,
by a real couple.
We’re Will and Erika, and like so many couples, we were juggling work, family and life together and needed a better way to stay connected and in sync. We built Cupla to help us, and now we’re proud to share it with couples all over the world.
A note from our founders.
We have experienced this first hand; both busy entrepreneurs we were trying to juggle work, kids, family and social lives and found it was easy to let date night slide, because your partner will always understand. Cupla was born out of the desire to empower ourselves and couples everywhere with the tools to easily spend more quality time together, by removing the friction experienced in planning the everyday.
With Cupla, you can effortlessly manage shared schedules, tasks, and events, allowing you and your partner to prioritize what truly matters: each other. We know that couples who spend regular quality time together are happier, more satisfied, and more likely to stay together. It’s why our vision is to create the ultimate relationship app that every couple depends on to increase connection and happiness in their relationship. This is just the beginning.
William & Erika PalmerFounders of Cupla
“We all want to connect on a deeper level with the one we love but sometimes life just gets in the way.”
Built on a deep understanding of couples.
Cupla isn’t built on hunches. Every year we survey thousands of couples about what pulls them apart and what keeps them close — and what we learn shapes everything we build.
From the Cupla 2025 Impact Report, our annual relationship survey · Download the full report
Dr. Jessica Maxwell
Relationship scientist · Assistant Professor of Social Psychology, McMaster University
Jess holds a Ph.D. in Psychology from the University of Toronto and has spent her career studying how couples connect and stay close. She works with us on the science behind Cupla — from the features we build to the findings in our Impact Report. Her research has been featured by the BBC, Radio NZ, and Psychology Today.
Read the 2025 Impact Report →The ideas behind every feature.
Built for two.
Every feature starts from the same question: does this make life easier for both of you? Cupla isn’t a personal app you happen to share — it’s designed for a couple from the first tap.
Quality time is non-negotiable.
Research is clear that couples who protect regular time together are happier, more satisfied, and more likely to stay together. Cupla exists to protect that time.
Evidence over opinions.
We survey thousands of couples every year and measure what actually helps. What we learn steers the roadmap — not hunches, not trends.
Less admin, more us.
Running a life together shouldn’t feel like a second job. Cupla shoulders the boring bits — the scheduling, the reminders, the lists — so your energy goes to each other.
“It feels like Cupla was made by people who actually live like we do. The gentle nudges to book a date night are the reason we still have them.”